The Content Trap (Bharad Anand, 2016)

The Book Service Ltd (Penguin) 2016 Vazba: pevná Stav: Nová For readers of The Innovator's Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schi...