Character of a Corporation, The 2/E - Robert Goffee

Coca-Cola, Disney, Nike, Hewlett Packard - these companies all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilised resource in business today.Based on 15 years of research, this book explains clearly what corporate culture is, how it can be assessed in a company, and what can be done to create a positive culture. The authors, who are internationally renowned experts on the subject, offer substantive analysis, vivid examples, and pragmatic solutions to managers and executives who wish to explore the company`s `character` and turn that into the foundation for long-term, sustainable success.